The article “Agro Tourism: Boon to Sustainable Farming” by Dr. Tanu Sethi is featured in Kurukshetra, a national magazine published by the Publication Division, Ministry of Information and Broadcasting, Government of India.
It presents agrotourism as a strategic tool to strengthen rural livelihoods while advancing sustainable agriculture in India. It argues that integrating tourism with farming, particularly organic, can create economic incentives that support environmentally responsible practices and reduce reliance on harmful agrochemicals.
The paper highlights India’s strong agricultural base and the need to diversify income for small and marginal farmers. By connecting visitors directly with farms through homestays, plantation visits, and organic cultivation experiences, agrotourism increases the value of chemical-free and sustainable production. As tourists increasingly seek authentic, safe, and environmentally friendly food systems, farmers gain market-driven motivation to shift toward low-input and organic methods.
The article also emphasizes capacity building, eco-friendly crop protection, and policy support as key enablers of sustainable agriculture. Agrotourism can reinforce this transition by turning farms into demonstration sites for responsible agriculture, strengthening consumer awareness and rewarding reduced agrochemical use. In this way, tourism becomes a practical lever for accelerating the shift toward safer, regenerative farming systems.